I've been seeing a lot innovative and interesting marketing schemes to sell a product. One good example is coffee. This becomes a slight problem when it does generate a lot of waste as well. But I am quite glad to see that this company has a recycling programme to combat this waste generation! As seen in the newspaper article above, there are a few collection points for used capsules from homes, a collection service of used capsules for those customers who have the capsules delivered to their homes, and Nespresso also works with hotels to recycle their used capsules. I feel that this is a good initiative by Nespresso since it sets a "good lead for other consumer retailers to follow", according to Ms Lynda Hong, when interviewed by the newspaper. Furthermore, this initiative would make Singaporeans (who consume Nespresso's products)more aware of the need to recycle and how easy it is to do so because of the many
recycling points available in Singapore.
Talking about packaging and recycling them, I have stumbled across this wonderful invention:
the WikiPearl!
This WikiPearl has an edible skin "inspired by the way nature packages fruits and vegetables". And that means: no need for a packaging! I will talk more about this amazing WikiPearl and other pretty packagings in my next post.
